About Us
Redefining luxury real estate transactions through our innovative auction platform
Our Story
Founded in 2008, PriceIsRight was born from a vision to transform the luxury real estate market by creating a more efficient, transparent, and certain process for buying and selling exceptional properties.
Our founders, with decades of experience in both traditional real estate and high-end auctions of art, automobiles, and collectibles, recognized that the same principles of competitive bidding could be applied to luxury properties to create urgency and establish true market value.
What began as a boutique operation has grown into the world's leading luxury real estate auction marketplace, with over $4 billion in sales and a presence in more than 60 countries. Throughout our growth, we've maintained our commitment to personalized service, innovative marketing, and absolute integrity in every transaction.
Our Mission & Values
We're guided by a commitment to excellence, integrity, and innovation in everything we do
Our Mission
To create the most efficient, transparent, and certain process for buying and selling the world's finest properties, while delivering exceptional service and results for our clients.
- Connecting exceptional properties with qualified buyers globally
- Establishing true market value through competitive bidding
- Providing certainty of timeline and outcome for all parties
Our Values
Excellence
We strive for excellence in every aspect of our business, from marketing and client service to the properties we represent.
Integrity
We conduct business with absolute integrity, transparency, and accountability in all our dealings.
Innovation
We continuously innovate our processes, technology, and marketing strategies to deliver the best possible results.
Our Leadership Team
Meet the experienced professionals who guide our company's vision and operations
Alexander Reynolds
Founder & CEO
With over 25 years of experience in luxury real estate and auction markets, Alexander founded PriceIsRight with a vision to transform how exceptional properties are bought and sold.
Victoria Chen
Chief Operating Officer
Victoria oversees all operational aspects of PriceIsRight, ensuring seamless execution of auctions and exceptional client experiences across our global markets.
Jonathan Blackwell
Chief Marketing Officer
Jonathan leads our innovative marketing strategies, leveraging his background in luxury brand marketing to showcase exceptional properties to qualified buyers worldwide.
Sophia Martinez
Global Director of Sales
Sophia directs our international sales team, developing strategic partnerships with luxury brokerages and connecting high-net-worth individuals with extraordinary properties.
Michael Thompson
Chief Technology Officer
Michael drives the technological innovation behind our auction platform, creating seamless digital experiences for buyers and sellers across desktop and mobile.
Elizabeth Keller
General Counsel
Elizabeth oversees all legal aspects of our operations, ensuring compliance with international real estate regulations and protecting the interests of our clients.
Company Milestones
Key moments in our journey to becoming the world's leading luxury real estate auction marketplace
Company Founded
PriceIsRight was established in New York City with a mission to transform luxury real estate transactions.
First $10M+ Sale
Achieved our first eight-figure sale with a waterfront estate in the Hamptons, setting a new benchmark for luxury auctions.
International Expansion
Opened offices in London and Hong Kong, marking the beginning of our global expansion.
Digital Platform Launch
Introduced our innovative online bidding platform, allowing secure participation from anywhere in the world.
Record-Breaking Sale
Set a world record for the highest price achieved for a residential property at auction: $165 million.
Reached $4B in Sales
Surpassed $4 billion in total sales volume, with a presence in over 60 countries worldwide.
Awards & Recognition
Our commitment to excellence has been recognized by industry leaders and publications
Luxury Real Estate Innovator
International Property Awards
2023
Best Auction Platform
Luxury Lifestyle Awards
2022
Excellence in Marketing
Real Estate Marketing Association
2021
Best Digital Experience
Digital Property Awards
2020
Most Transparent Auction Process
Global Real Estate Institute
2019
Luxury Service Excellence
Luxury Network International
2018
Global Presence
With offices and representatives in key luxury markets around the world, we provide local expertise with global reach
Global Offices
Countries Served
Team Members
Global Partners