Transform Your Luxury Asset Into Liquid Capital
Our innovative auction platform creates urgency, competition, and certainty of sale for exceptional properties worldwide.
Days to Sale
Success Rate
Global Markets
It's not if you sell, but when the auction concludes
Our auction platform creates the same urgency and competition for exceptional real estate that exists for fine art, rare wines, and collectible automobiles.
Our streamlined process takes just 45 days from listing to closing, compared to the industry average of 9-18 months for ultra-luxury properties.
We showcase your property to our curated network of qualified ultra-high-net-worth individuals and investors across 75+ countries.
Our competitive bidding environment ensures your property sells for its true market value, often exceeding seller expectations by 15-20%.
The PriceIsRight Process
Our refined 4-step methodology has helped over 1,850 luxury property owners achieve successful sales.
Strategic Consultation
Our team of experts conducts a comprehensive analysis of your property and market conditions to develop a tailored auction strategy designed to maximize value and exposure.
Bespoke Marketing Campaign
We implement a sophisticated, multi-channel marketing strategy featuring professional photography, cinematic videos, targeted digital advertising, and direct outreach to our exclusive network of qualified buyers.
Auction Orchestration
Our team meticulously manages the entire auction process, from buyer qualification and due diligence to the sophisticated bidding event, ensuring a seamless experience for all parties.
Efficient Closing
Following the auction, we facilitate a streamlined closing process, typically completed within 30 days, with our dedicated transaction management team overseeing every detail.
Client Experiences
Hear from discerning property owners who have successfully sold through our auction platform.
"After 2 years on the market with traditional methods, PriceIsRight sold our Monaco penthouse in just 45 days for €8.2 million—20% above our reserve price. Their global marketing approach attracted qualified buyers we wouldn't have reached otherwise."
Recent Success Stories
Explore some of our recent auction achievements from around the world.
Frequently Asked Questions
Get answers to common questions about our luxury property auction process.
How does your auction process work?
Our auction process typically runs for 45 days, with a 30-day marketing period followed by the auction event. Qualified bidders place bids, and the highest bidder wins the right to purchase the property, with closing typically within 30 days.
What types of properties do you auction?
We specialize in exceptional properties valued at $5 million and above, including waterfront estates, mountain retreats, urban penthouses, private islands, and architecturally significant properties around the world.
What are the fees involved?
Our fee structure is transparent and typically includes a seller's premium. During your private consultation, we'll provide a detailed breakdown of all costs and how they compare to traditional selling methods.
Can I set a reserve price?
Yes, most of our auctions include a reserve price, which is the minimum amount you're willing to accept. The property will not sell unless bidding reaches or exceeds this amount, providing you with complete control and peace of mind.
What if my property is currently listed?
We work collaboratively with your existing listing agent. Your agent remains involved throughout the process and retains their commission, while we bring our auction expertise and global buyer network to accelerate the sale.
How do you market my property?
We implement a comprehensive global marketing campaign that includes professional photography and videography, digital advertising in luxury publications, direct outreach to our database of qualified buyers, and collaboration with your listing agent.
Ready to Transform Your Property Into Liquid Capital?
Take the first step toward a successful auction sale. Submit your property details or schedule a private consultation with our team of experts.
Confidential Process
Your information is kept strictly confidential and secure.
Expert Consultation
Receive a personalized strategy from our auction specialists.
No Obligation
Learn about our process with no commitment required.